Hungry Market = Big $$$
In the beginning, this client was not one I was inclined to accept. The business didn’t meet my requirements nor was it a project that I really had any interest in.
The business owner had a really positive attitude towards life and their business. I took an extra close look at what could be done and agreed to put some things in place. I do have to say that going with my instincts on accepting this client was very fortuitous… for myself and my client! She really ran with what I gave her once things were in place. Granted, I did a lot of up front work and explanations were needed but once the general concept was laid there was nothing else to do but run it. She is one of the most hungry business owners I have ever met in my entire life!
You know, that burning desire to get it done at any cost? That was her. I still work with her from time to time on new projects mainly because I know my time and efforts won’t be wasted. I learned that day that no matter what your situation or what you’re selling, your attitude counts for almost all of your success or failure as a business owner.
The screen shot shown above is of our first 7 days working together on a test run for the internet. As it turns out, the market was more hungry for this information than the owner was to sell it! Only 7 days after we launched our first campaign together (10 days total work), we cleared around $7,000. This was with a client base of ZERO! Then we put into place a back end sales system with a follow up system and we squeezed out another $10,000 effortlessly over the next 30 days. The best part was we only needed to add a few tweaks to each of the systems and we were set!
And this was only a test run! We still had to apply it to the real world (offline) to measure the true response. We tried a few types of campaigns to see what would be most effective and then a winner emerged: flyers. That’s right, flyers posted with special copy written and posted in the target locations I suggested made this little business that could churn out over $125,000 in the next four months!
Just imagine what I do with an existing client base! If you have any questions about this or any other service,please don’t hesitate to give me a call (727) 231.4335